TAEKWONDO PROFESSIONALS
2019 CONVENTION
April 4-5, 2019 | Buffalo, NY
The TKD field Is Constantly Changing…
ARE YOU KEEPING UP?
Here’s what you can expect to learn at this year’s TKD Pro National Convention
Marketing
Your chance to learn what’s working now from successful school operators enrolling hundreds of students each year.
Classroom
We can show you how to balance fun classes with attention to detail so that you can create both students and a business that you are proud of.
Sales
Today’s customer is more educated and prepared than ever before. You need to know how to communicate your message effectively and passionately.
Networking
Cultivate meaningful relationships and exchange information and ideas among managers, instructors, and school owners.
2019 Speakers
Grandmaster Sun Ki Chong
Keynote Speaker
TOPICS:
Teaching Students to Love Learning Fundamentals
- Physical review of foundational Tae Kwon Do techniques and principles
- Keeping students engaged with specific level appropriate challenges
- How to create a passion for attention to detail that motivates students to improve
- The secret to maintaining YOUR excitement while teaching students of any level
The Multiple Benefits of Proper Sparring Training
- How to introduce sparring to lower ranking students
- Proven drills to give students a feel for sparring while building confidence and maintaining safety
- Helping adults to gain self defense skills through sparring
- Why sparring is an invaluable tool for teaching life skills
Master Michael Mertens
Featured Speaker
TOPICS:
How to Create a Sustainable Community in Your School
- Storytelling vs Salesmanship: The future of martial arts enrollment
- 5 keys for effective retention based events
- 3 Must have Instructor/Parent communication tools
- What your staff need to know about the real foundation of teamwork and communication
- What student surveys tell us are the greatest needs and wants of our students
My Top 5 Biggest Staffing Mistakes and How I Fixed Them
- The most important element to selecting a potential staff member
- Why some teams are destined for conflict and failure before they even start
- How you can take a struggling team and get them back on track
- What YOU as a leader need to be extremely careful of to avoid demotivating your staff
Master Jun Kyu Kim
TOPIC:
Maximize your student and Black Belt retention through instruction that is organized, focused, and progressive
- CLASS = Character Building, Learning, Attitude, Smile, Sweat, Safety
- How to design curriculum for Little Tigers, 1st Dan-4th Dan Black Belts, Leadership, and Competition Team Programs.
- The 8-Week Teaching format: Disguise fundamentals and repetition
- Partner Drills- The secret to World Class TKD success.
- Creating a class schedule that allows you to deliver the service your students want consistently
- Teamwork: Running a team driven school that students love and that grows the skills of your staff at the same time.
Note: This presentation will be offered in Korean only
Master Mark Wright
TOPICS:
Grow your Team…Expand your Opportunities
- The most important conditions you need to provide to attract and retain skilled staff
- How to educate your staff and provide long term futures for them
- Effectively sharing your vision and setting team goals
- Managing your results and taking control of your financial future
- How the leader ultimately determines the level of success that your school achieves
Master Harrison Chan
TOPICS:
Designing your School and Your Life for Explosive Growth
- The compelling story of how it all began
- Congruency between vision, brand and belief
- Mega Branding and distinguishing not only your business but who you are from the rest of the pack
- How to grow your after-school program from 0-70 students in your first year of operation and dominate your market area.
- The daily rituals of workout routine, gratitude, scheduling, and focused time blocks that lead to energy, productive work, and family life balance
Master Chris Berlow
TOPICS:
How to stand out and be uncommon in the martial arts industry
- How much do you love your students?
- The secret to why some students stay and others quit.
- Eight ways to be uncommon and stand out from all other martial arts schools
- How to develop your personal “Why” statement and share it with the world
- Create an enrollment experience that connects to families at an emotional level, thereby inspiring action
Master Chan Lee
TOPICS:
The Complete Guide to turn Leads into Prospect and Prospects into Students
- Basic strategies to get and keep the attention of your modern prospects in today’s busy world
- How to best educate trial members on the value and benefits that Tae Kwon Do can provide for them
- Learn how to nurture your leads to turn them into motivated prospects that become lifetime students
Master Emerson Wong
Master Emerson Wong is well known for his expertise in creating viral media since 2001, well before Youtube and any existence of media sharing sites and social media. Master Wong is also an expert on Internet marketing and search optimization. His martial arts team Team Ryouko commanded millions of downloads around the World, taking down internet servers. His martial arts school Pulse Academy is known Worldwide with a social media following of over 10,000 and dozens of videos totaling over 300 million views. Master Wong will show you how to create engaging content and build up your social media profile and following. He will also reveal his secret on how you can outrank a majority of your competition on Google listings for next to nothing!
TOPICS:
Google & Social Media Dominance
- What makes engaging social media content
- The importance of your social media follow ratio
- How to effortlessly plan your posts and when to post them
- Timeline and profile posts vs. story posts and creating content for each
- Get to the top of Google listings spending next to nothing by just social media posting
Pamela Sroka
Thomas Sroka
Mr. and Mrs. Sroka, owners of World Class Tae Kwon Do in San Jose, operate one of the largest schools in California. They enrolled over 90 students in their first month of operation, and now run a dojang with over 650 students. They realized the best way to grow their school and their staff was to show them how much they C.A.R.E about them. Come and find out strategies and stories that will enhance your understanding and experience with your staff and students. Create more opportunities to build longer lasting relationships to truly share the benefits of Tae Kwon Do.
TOPICS:
How to Grow and Maintain a Mega School
- 15 Minutes and the 5 Whys
- Transparency = Trust
- Feeling and Emotions: Do I have to?
- Not Good, Not Bad… Just Learning
- Treat you students and staff with C.A.R.E.
Master Ali Ghafour
Master William Sexton
The founders of 20/20 Armor are veterans of the taekwondo sport, art, and business. This team of multi-time US and Canadian national team members operates 6 schools between them with over 1,700 students, and has dedicated themselves to developing the technology to revolutionize the way that martial artists around the world spar. Masters Sexton and Ghafour will show you how sparring can be reversed from a business risk to the most valuable piece of your program for student retention.
TOPICS:
Attract, Retain, and Thrive: Using 20/20 Armor to Change The Way Your Students Think About Sparring (Sponsored Presentation)
- The vehicles martial arts schools have to deliver the effects on students we all advertise.
- The 3 reasons why sparring is currently ineffective in your schools.
- Speaking kids’ language through video games.
- How 20/20 Armor makes your classes exciting and keeps your students wanting to keep coming back each day.
- Attracting new students by using video game technology to your advantage.
- Using 20/20 Armor for in house tournaments and other income generating events.
2019 Agenda
Friday, April 5th
12:00-1:30pm Registration
1:30-2:30pm Welcome
2:45-3:45pm
ROOM A: Instructors Tom and Pam Sroka: How to Grow and Maintain a Mega School
ROOM B: Master Chris Berlow: How to Stand Out and be Uncommon in the Martial Arts Industry
4:00-5:00pm
ROOM A: Harrison Chan – Designing your School and your Life for Explosive Growth
ROOM B: Emerson Wong – Google & Social Media Dominance
5:00-6:00pm
ROOM A: Master Michael Mertens – How to Create a Sustainable Community in Your School
ROOM B: Master Mark Wright – Multiple Location Success
6:30-7:00pm Taekwondo Professionals Presentation
6:30-8:00pm Dinner
8:00-10:00pm Evening Networking
Saturday, April 6th
8:00-8:45am Breakfast
Note: Attendees should plan to be in TKD Uniforms for the morning session
8:45-9:45am Grandmaster Sun Ki Chong: Teaching Students to Love Learning Fundamentals
10:00-11:00am Grandmaster Sun Ki Chong: The Multiple Benefits of Proper Sparring Training
11:15-12:15pm Masters Ali Ghafour and Wil Sexton: Attract, Retain, and Thrive – Using 20/20 Armor to Change The Way Your Students Think About Sparring (Sponsored Presentation)
12:15-12:30 Group Photo
12:30-1:30pm Lunch
1:30-2:30pm
ROOM A: Owners Roundtable
ROOM B: Staff Roundtable
2:45-3:45pm Master Michael Mertens: How I fixed my Top 5 Biggest Staffing Mistakes
4:00-5:00pm
ROOM A: Master Chan Lee – The Complete Lead to Prospect to Student System
ROOM B: Master Jun Kyu Kim – Maximize your Student and Black Belt Retention (session will be in Korean)
Pricing
$349
Additional Staff $299 each
- ALL MEALS ARE INCLUDED IN THE PRICE OF YOUR TICKET, COURTESY OF TAE KWON DO PROFESSIONALS
- Full Access to 2 Days of proven marketing, up to date sales methods, modern classroom management, and team building systems.
- The opportunity to meet and speak with some of the leading dojang operators in the country
- The chance to network with other positive, passionate, and dedicated instructors
What School Owners are saying about the TKD Professionals National Convention…
OUR ATTEND WITH CONFIDENCE GUARANTEE:
Host Hotel: Buffalo Marriott Niagara
Arrive with ease from Buffalo Niagara International Airport courtesy of their free shuttle service. Enjoy comfort in all of their rooms and suites with complimentary Wi-Fi, luxurious bedding and flat-screen TVs. Maintain your regular workout routine at their fitness center and indoor pool.
PRESENTING SPONSOR
TITLE SPONSORS
ADDITIONAL SPONSORS
© Taekwondo Professionals