TAEKWONDO PROFESSIONALS

2024 CONVENTION

June 7-8, 2024 | Buffalo, NY

Where Leaders Come to Learn!

What makes the Taekwondo Professionals Convention different?

FOCUS!

We focus exclusively on educating Taekwondo Professionals, connecting Taekwondo Professionals and increasing participation in Taekwondo in your community.

This focus means that implementing the ideas that you learn is faster and easier. What you will see and hear at our event has been proven to work in dojangs across the country.

ATMOSPHERE

Every year our participants tell us that they appreciate the respectful atmosphere and courteous environment at our convention. We know that it possible to be open minded and innovative business people, and still remain true to our traditions and Taekwondo culture.

You will find that our highly successful speakers are humble and approachable. Our attendees have a great time networking with one another, and dojangs of any size will feel welcome and encouraged.

We aren’t here to show off. We are here to show you how to maximize your potential!

GREAT FOR STAFF

We have designed this event with staff attendance in mind. Not only will your staff learn practical ideas for better marketing, sales, and student retention, they will gain even greater motivation about being a part of the Taekwondo field.

Remember, having passionate and hard working staff is great. But it’s not enough! Your staff need education to upgrade their skills, role models who set an example to follow, and a vision of what a greater level of success looks like. They can find all of that at the TKD Professionals Convention.

Bring your staff for the weekend, and they will be more inspired and effective all year long!

What makes the Taekwondo Professionals Convention different?

FOCUS!

​We focus exclusively on educating Taekwondo Professionals, connecting Taekwondo Professionals and increasing participation in Taekwondo in your community.

This focus means that implementing the ideas that you learn is faster and easier. What you will see and hear at our event has been proven to work in dojangs across the country.

ATMOSPHERE

Every year our participants tell us that they appreciate the respectful atmosphere and courteous environment at our convention. We know that it possible to be open minded and innovative business people, and still remain true to our traditions and Taekwondo culture.

You will find that our highly successful speakers are humble and approachable. Our attendees have a great time networking with one another, and dojangs of any size will feel welcome and encouraged.

We aren’t here to show off. We are here to show you how to maximize your potential!

GREAT FOR STAFF

We have designed this event with staff attendance in mind. Not only will your staff learn practical ideas for better marketing, sales, and student retention, they will gain even greater motivation about being a part of the Taekwondo field,

Remember, having passionate and hard working staff is great. But it’s not enough! Your staff need education to upgrade their skills, role models who set an example to follow, and a vision of what a greater level of success looks like. They can find all of that at the TKD Professionals Convention.

Bring your staff for the weekend, and they will be more inspired and effective all year long!

2024 Speakers

Master Michael Mertens

Conference Host
How to be a Competitive Instructor
  • How to stay motivated to teach year after year
  • Why creating engagement is superior to enjoyment Setting challenging expectations for your students
  • Creating a classroom experience that is effective, meaningful, and rewarding
  • How to teach life skills in a practical way that increases your value and your impact 
Additional Information

Master Mertens is a multi-school owner and industry leader who has personally mentored some of the most successful Masters and Instructors in the U.S. He has presented at seminars around the country and is considered one of the leading experts on martial arts marketing and sales.

Grandmaster Ryan Andrachik

Pulling Back the Curtain on What it Takes to Succeed with Multiple Locations
  • How to know when you are ready to expand
  • “Must have” systems for multiple locations
  • Selecting, communicating with and assigning staff greater responsibilities
  • Managing large scale special events
  • The mindset shift necessary to be a multi school operator
  • Learn  how to make your dream of operating additional schools and teaching more students a reality!
Additional Information

Grand Master Ryan Andrachik, director of MA School Builder, is the owner of Asian Sun Martial Arts, spanning 7 locations throughout Northeast Ohio. As an 8th Dan, he is an executive member of AAU Taekwondo National, the AAU Taekwondo regional director and Lake Erie director for AAU.

Grandmaster Karen Brown

Unlocking Event Success: Growing Together, Building Memories, and Team Unity
  • Event Selection and Planning:  Exploring the selection and organization of events that align with your school’s values and culture while enhancing team unity.
  • Inclusivity and Family Engagement:  Explaining how events bring families together, with details on games, activities, and entertainment suitable for all ages.
  • Effective Promotion and Participation:  Sharing tips on promoting events within your school and ensuring active student and family involvement.
  • Creating Lasting Memories:  Exploring the impact of offering delicious food, fun games, crafts, and entertainment to make events memorable.
  • Measuring Success and Improvement:  Discussing how to evaluate event success and use feedback to improve future events, enhancing your school’s community culture.
Additional Information

Grandmaster Karen A. Brown, with almost five decades of Taekwondo training and over four decades of teaching experience, proudly owns and leads Hanmi Tae Kwon Do Center in Worcester, Ma, for nearly thirty years. Her journey includes two National Gold medals in Sparring and the honor of being named “Grandmaster of the Year” twice by Taekwondo Times Magazine.  What sets her apart is her unwavering commitment to both family and community, working alongside three of her children to foster a strong sense of unity and family within the school.

Anthony DeSimone

The Black Belt Approach to Utilizing ChatGPT & AI in your Dojang
  • Ready Stance:  Learn the initial steps to access ChatGPT. Understand the essentials to set up and navigate this tool effectively.
  • Basics:  Discover strategies to make ChatGPT work best for your dojang including time saving prompts that get you better results faster and easier. 
  • Poomse of ChatGPT: Identify key applications of ChatGPT that can streamline operations, enhance customer interaction, and manage administrative tasks.
    Counterattack & Risks to Sidestep  Be aware of potential pitfalls and limitations of using AI in your school
    Breaking Mindsets and creating Breakthroughs:  Understand why integrating AI tools like ChatGPT now is crucial for staying competitive and innovative. Strike first, strike hard!
Additional Information

Anthony M. DeSimone, a CPA and CMA, specializes in aiding small business owners with improving profitability, cash flow, and efficiency. With over 25 years of experience working with small businesses, including a start at the CPA firm Deloitte, he uses numbers to enhance team dynamics and business operations. He owns ‘You’re the Expert Now, LLC’, and also teaches at the University at Buffalo Center for Entrepreneurial Leadership, focusing on entrepreneurial education. An author of three books, Anthony is pursuing a ‘ChatGPhD’ and conducts ChatGPT and AI accelerator courses. He also hosts ‘The Small Business Experience’ podcast, discussing ChatGPT and AI advancements.

Master Antony Graf

From Words to Warriors: Mastering Storytelling, Teaching Philosophy, and Positive Communication for Building Future Martial Arts Leaders
  • Unlocking the Power of Storytelling: Learn how to weave stories into your teachings for maximum impact.
  •  Seizing Teachable Moments: Master the skill of addressing unwanted behaviors in the moment. Turn challenges into opportunities for growth and learning.
  • Cultivating Word Awareness: Pre-framing and Reframing: Develop awareness of the profound impact of your words. Explore techniques like pre-framing and reframing to enhance communication.
  • Harnessing the Power of Words: Negative and Positive Labeling: Delve into the conscious use of language, understanding its power. Navigate the effects of negative and positive labeling in your interactions. Gain insights into fostering a positive mindset in yourself and your students.
 
Additional Information

6th Dan *Master Antony Graf, known as “the kid whisperer,” boasts a two-time Olympic alternate and a 13-time international open medalist title, alongside being a 9-time US National Team member in Taekwondo. As the founder of Believe Martial Arts and visionary behind Youth Empowerment Systems, he’s devoted over 30 years to impacting lives positively. Fueled by a childhood quest, Graf realized true fulfillment by influencing the lives of children. Based in Miami, he resides with his beautiful wife and two children, leading a life centered on fitness, cold plunging, sauna sessions, and creating positive change. Graf, a nationally recognized speaker, now extends his influence by documenting transformative teachings in his latest endeavor, a book.

Master David Higgins

Become an Enrollment Machine

Master Higgins will share his proven methods for the 3 Stages of Enrollment. Having enrolled tens of thousands of students over his twenty year career, Master Higgins knows how to build rapport and trust that leads prospects to become committed students. Join him and learn: 

  • How to uncover the wants and needs of each prospective member 
  • Scripts and “buzz word” vocabulary that educate and motivate 
  • How and why to be a confident salesperson even when objections come up 
  • Delivering value and painting a picture that allow you to charge more than your competition 
Additional Information

Master Higgins is the Co-Owner of Master Yang’s World Class Tae Kwon Do in Austin, Texas. Their 2 locations have over 1,000 students.

Master Chris McDowell

How we Grew Our School from 80 to 280 Students in 18 months

Master Chris McDowell and his wife, Master Vicky McDowell purchased a school with eighty students, and created a MASSIVE turnaround as a result of implementing new systems and revamping the school culture. Come learn the exact steps they took to take the school from barely surviving to THRIVING! This seminar is a testimony to the effectiveness of the World Class System including:

  • How to maximize community marketing with local schools, trade shows, and demonstrations
  • Business to Business promotions
  • Monitoring and responding to student progress and advancement
  • Special Events that boost retention and recruiting
  • Raising standards with staff and students
  • Creating and committing to a new vision
Additional Information

Master Chris McDowell is a 4th degree Black Belt. He grew up as a student and staff member at the original World Class TKD headquarters dojang in Buffalo. He then worked as a senior master at one of the first World Class TKD affiliates. Together with his wife, he now operates Master McDowell’s World Class Taekwondo in Manlius, N.Y. 

Master Shannon Park

“Mom, I can’t Wait For My Tiny Tiger Class!” Secrets Revealed!
  • Dynamic Warm-up Drills: Engage in dynamic warm-up drills designed to enhance coordination and balance and transform routine warm-ups into enjoyable activities. 
  • Target Drills: Enjoy target drills crafted to improve coordination and balance, and turn basic techniques into exciting challenges that captivate and motivate tiny tigers.
  • Understand ‘Focus-Drill-Focus-Drill(FDFD)’ method and its crucial role in maintaining children’s engagement. Understand the age-appropriate principles for sustained focus.
Additional Information

Master Shannon Park has been in martial arts for 30 years, with 15 years of teaching experience in Korea, Australia and the United States. She is currently the owner of martial arts schools in both New York and Florida. She is a 5th Dan in Taekwondo, and a 1st Dan in Hokkaido and Karate. Master Park has academic majors in Physical Education, Police Administration and Child-Family Studies and has wrote books entitled ‘Kids Martial Arts 700 Drills’, and ‘Kids Martial Arts Guidebook’ (both English and Spanish available).

Master Hyun-Seok David Seo

Scaling Success: Transforming a 50- Member Dojang into a Thriving 1200-Member Community
  • From 50 to 1200: Unleashing the Power of Growth
    Explore the inspiring journey of transforming a small Dojang into a dynamic community of 1200 members and beyond.
  • Metrics that Matter: Tracking Progress Strategically
    Learn to identify and leverage the essential metrics that drive the growth of your Dojang.
  • Mindset Change: Key to Unlocking Potential
    Understand how a shift in mindset played a pivotal role in achieving exponential growth and success.
  • Knowledge is Not Power: The Art of Execution
    Discover the importance of translating knowledge into action, making execution the true source of power in your Dojang.
Additional Information
  • Owner of 2 locations in Mississauga, Ontario with a total of 1200 members.
  • 35 years of Taekwondo training and 25+ years of teaching and coaching experience.
  • Former Canadian national poomsae team member and coach

Coach Tim Thackrey

How to combine Traditional Training with Modern Mobility

You owe it to yourself and your students to understand the latest science and practices for healthy athletic movement. Whether you are instructing recreational TKD students, or high performance TKD competitors, this seminar will provide you with scalable drills for increasing flexibility, developing strength, and decreasing risk of injury. In and out of the competition ring, when your students win, you win!

During this physical training you will learn….

  • Effective full body warm up methods that leave you more time for skill instruction
  • How to integrate mobility &  strengthening drills in combination with regular training
  • My method to quickly adjust drills based on injuries or student’s unique movement patterns
  • Simple tricks to break through student plateaus and keep them making progress
Additional Information
  • 9x US National Team Member [2000-2008]
  • Gold Medal Pan American Games
  • Bronze Medal World Championships
  • USATKD Athlete of the Year
  • Resident Athlete Olympic Training Center
 
Coaching:
  • Trained Athletes in the 2016, 2020, & 2024 Olympics
  • Director of Education, USATKD
  • Former Head Coach, UCLA TKD
  • Trained thousands of martial artists around the globe

The Agenda

Friday, June 7th

1:00-2:00pm
Registration
Pick up attendee bags and conference materials

2:00pm
Welcome: by Master Michael Mertens How to 10x this weekend

3:15pm
Marketing Roundtable:
Expand your network and gain valuable new ideas!

5:00pm
General Assembly:
–  Interview with the Experts: Learn from the best about what it takes to create long term success in the TKD industry!

6:30pm
Buffet Dinner:
 Courtesy of Taekwondo Professionals

8:00pm
Evening Networking

Saturday, June 8th

8:00-8:45am
How to Combine Traditional Training with Modern Mobility – Coach Tim Thackrey

8:45-9:45am
Breakfast Courtesy of Taekwondo Professionals

9:45-10:30am
Why the top schools are the top schools and what you can do to join them! – Master Michael Mertens

10:40-11:40am
Dynamics Room: Pulling back the curtain on what it takes to succeed with multiple locations – Grandmaster Ryan Andrachik
2020 Armor Room:
How we grew our school from 80 to 280 students in 18 months – Master Chris McDowell

11:50am-12:50pm
Dynamics Room: The Black Belt Approach to Utilizing ChatGPT and AI in your Dojang- Anthony DeSimone
2020 Armor Room: Unlocking Event Success: Growing Together, Building Memories and Team Unity-
Grandmaster Karen Brown

12:50-1:40pm
Lunch Courtesy of Taekwondo Professionals
Group Photo, Networking, and Visit Vendor Booths

1:40-2:40pm
Dynamics Room:
Scaling Success: Transforming a 50- Member Dojang into a Thriving 1200-Member Community – Master Hyun Seok Seo
2020 Armor Room: From Words to Warriors: Mastermind Storytelling, Teaching Philosophy, and Positive Communication for Building Future Martial Arts Leaders – Master Tony Graf

2:50-3:50pm
Dynamics Room: Become an Enrollment Machine– Master David Higgins
2020 Armor Room: “Mom, I Can’t Wait For My Tiny Tiger Class!” Secrets Revealed– Master Shannon Park

4:00-5:00pm
How to be a Competitive Instructor
– Master Michael Mertens

Closing comments and Individual Photos

Event Schedule

Friday, June 7th

1:00-2:00pm
Registration
Pick up attendee bags and conference materials

2:00pm
Welcome: by Master Michael Mertens How to 10x this weekend

3:15pm
Marketing Roundtable:
Expand your network and gain valuable new ideas!

5:00pm
General Assembly:
–  Interview with the Experts: Learn from the best about what it takes to create long term success in the TKD industry!

6:30pm
Buffet Dinner:
 Courtesy of Taekwondo Professionals

8:00pm
Evening Networking

Saturday, June 8th

8:00-8:45am
How to Combine Traditional Training with Modern Mobility – Coach Tim Thackrey

8:45-9:45am
Breakfast Courtesy of Taekwondo Professionals

9:45-10:30am
Why the top schools are the top schools and what you can do to join them! – Master Michael Mertens

10:40-11:40am
Dynamics Room: Pulling back the curtain on what it takes to succeed with multiple locations – Grandmaster Ryan Andrachik
2020 Armor Room:
How we grew our school from 80 to 280 students in 18 months – Master Chris McDowell

11:50am-12:50pm
Dynamics Room: The Black Belt Approach to Utilizing ChatGPT and AI in your Dojang- Anthony DeSimone
2020 Armor Room: Unlocking Event Success: Growing Together, Building Memories and Team Unity-
Grandmaster Karen Brown

12:50-1:40pm
Lunch Courtesy of Taekwondo Professionals
Group Photo, Networking, and Visit Vendor Booths

1:40-2:40pm
Dynamics Room:
Scaling Success: Transforming a 50- Member Dojang into a Thriving 1200-Member Community – Master Hyun Seok Seo
2020 Armor Room: From Words to Warriors: Mastermind Storytelling, Teaching Philosophy, and Positive Communication for Building Future Martial Arts Leaders – Master Tony Graf

2:50-3:50pm
Dynamics Room: Become an Enrollment Machine– Master David Higgins
2020 Armor Room: “Mom, I Can’t Wait For My Tiny Tiger Class!” Secrets Revealed– Master Shannon Park

4:00-5:00pm
How to be a Competitive Instructor
– Master Michael Mertens

Closing comments and Individual Photos

Early Bird

$399

$299 for each additional staff member

Through April 30th. Registration increases $100 per person on May 1st

Your Ticket to the TKD Professionals National Convention Includes

  • Full Access to 2 Days of proven marketing, up to date sales methods, modern classroom management, and team building systems.
  • The opportunity to meet and speak with some of the leading dojang operators in the country
  • The chance to network with other positive, passionate, and dedicated instructors
  • OUR ATTEND WITH CONFIDENCE GUARANTEE:
    Attend the 2024 TKD Professionals Convention for 2 full days, and if you don’t agree that it was immediately valuable and useful for your school you can receive a full refund of your tuition.
  • Buffet Dinner on Day 1 and Buffet Breakfast and Lunch on Day 2 included, courtesy of Taekwondo Professionals.

Host Hotel: The Buffalo Marriott Niagara

All conference session will be held at the Buffalo Marriott Niagara. The hotel is a short drive from the Buffalo Niagara Airport. 

A discounted room rate of $139 per night for a King bed or $149 per night for 2 doubles. The discounted rate is available by using this link for rooms booked by May 7th, 2024.

Taekwondo Professionals National Convention
The largest and most highly attended event of the year for TKD school owners and staff. Join us and learn the most successful methods for marketing, teaching, special events and staff development. Seats are limited. Register today!

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THANK YOU TO OUR 2024 SPONSORS

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