TAEKWONDO PROFESSIONALS
NATIONAL CONVENTION
June 5-6, 2026 | Buffalo, NY
Built for Taekwondo School Owners & Their Teams
Why Attend?
The answers you need to grow your dojang
Designed for owners and staff
A Connected, Energizing Taekwondo Community
New for 2026: Instructor Academy
• Learn new skills, drills, and class formats that keep students engaged
• Improve communication by breaking down explanations at the right level
• Set clear expectations and give effective, motivating feedback
• Run smoother classes with better structure, flow, and time management
• Strategies for teaching all ages and belt levels
• Complete all four sessions and earn an Instructor Academy Certificate
Instructor Academy – Part 1Providing Structure and Fun for Beginner StudentsInstructor Academy – Part 2Raising Expectations, Skills, and Drills for Intermediate StudentsInstructor Academy – Part 3Teaching Attention to Detail, Pride, and Leadership in Advanced StudentsInstructor Academy – Part 4Creating Safe, Fun Adult Classes That Build Camaraderie and Retention
Prefer to attend select sessions? All convention attendees are welcome to join individual Instructor Academy sessions and apply what they learn immediately in their classes.
Don’t miss out!
Speaker Info
Master Michael Mertens
Conference Host
Building Your Dojang From the Inside Out
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Mastering the inside game of ownership: how successful school owners think, decide, and lead when growth is difficult and pressure is high
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Staying focused and optimistic, overcoming burnout, and rebounding from setbacks without losing momentum or confidence
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Selecting the right team, clearly communicating your vision, and balancing direction with autonomy as your school grows
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Addressing friction, conflict, and expectations directly while maintaining standards, trust, and relationships
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Leading with confidence in your community, understanding why outreach matters most, and creating true win-win relationships
Additional Information
Master Milad Bahrami
From Island to Nation: Building Culture, Teams, and Systems that Scale
- Rooted in Community: Foster a deep sense of belonging so your dojang becomes a true “third place” where students and families thrive.
- Shared Standards, Shared Excellence: Empower every instructor with clear standards so high-quality teaching is a collective reality, not an individual burden.
- Systems that Protect: Build operational rhythms that prevent burnout and sustain your staff’s joy of teaching.
- Invest in the Collective: Create pathways that turn students into teachers, and teachers into community leaders with a real future in the industry.
- Lead with Clear Values: Use simple, consistent communication around effort, respect, and service to build unshakable trust with the parents you serve.
Additional Information
Grandmaster Chris Berlow
Learn the Il Il Shin (Be Better Every Day) philosophy to attract and serve adult students
- Learn a simple, teachable meditation framework you can implement immediately in class
- Apply Il Il Shin to school culture: discipline, focus, and personal growth beyond kicking and forms.
- Strengthen student retention by helping students manage stress, emotions, and attention through breath training.
- Learn a stretching routine that will help adult students improve mobility and flexibility.
- Walk away with a plug-and-play 5–10 minute meditation curriculum you can integrate into warm-ups, leadership training, and black belt development.
Additional Information
Beth Block
Lessons Learned: Common Dojang Oversights—and How to Stay Ahead of Them
- Patterns Beth has seen across martial arts schools—and how proactive schools address them
•Small operational habits that make a big difference in safety and professionalism
•Setting clear instructor expectations that protect students, staff, and school culture
•Communication practices that reduce misunderstandings with families
•How to align day-to-day procedures with your insurance coverage
Additional Information
Master Andrew Cunnane
Why Before How: Building a $1M-Per-Year Dojang
- The owner mindset required to build a $1M-per-year school: clarity, discipline, and long-term thinking
- The key data points behind a million-dollar location: enrollment, retention, pricing, and capacity
- How understanding the numbers leads to better operational and leadership decisions
- Why reinvesting profits and avoiding lifestyle creep accelerates sustainable growth
- Turning values into measurable systems that drive consistency, culture, and retention
Additional Information
Master Jeff DeWilde
How to make your dojang a community service champion
- Create “Community Service Champions” in your dojang with proven projects that teach students responsibility, gratitude, and the value of giving back.
- Boost student retention by offering meaningful, mission-driven events that students get excited about and parents deeply appreciate.
- Build stronger community relationships with schools, local leaders, and families through service projects that showcase your school’s leadership.
- Differentiate your dojang from competitors by becoming “thee martial arts school” known for character development, compassion, and community involvement.
- Learn how to turn community service into a powerful branding tool that highlights the positive impact of Taekwondo in your town.
Additional Information
Master Stan Lee
Why Retentions is MORE important than Enrollments. How to Lock the Back Door and create Generational Retention
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Why?
- Life time Value of a Student
- Statistics to determine action
- Retention is more important than enrollments
How?- Congruency of Marketing and What your classes provide
- * Clear communication and onboarding
- * Systems for enrollment and marketing — equally important to have systems for retention
Additional Information
Master Hye Ri Park
The Blueprint for Multi-Location Success: 4 Pillars of Growth
- System: Building a replicable operation run by home-grown teams, maintained through consistent meetings and role-play training.
- Staff: Creating a clear growth pathway from Junior Leaders to Head Instructors, fostering harmony and ownership across all levels.
- Investment: Strategically investing in Intern Master programs, special seminars, and elite teams to maximize reputation and growth.
- Vision: Preserving the “One Team” spirit and preventing brand dilution through active owner engagement as we expand.
Additional Information
- 2006 – 2010: B.A. in Taekwondo, Gachon University (South Korea)
- 2008 – 2011: Member, Kukkiwon National Taekwondo Demonstration Team
Competitive Achievements
- 2008 World Taekwondo Hanmadang (Los Angeles, USA):
- 1st Place: Women’s Individual Breaking
- 1st Place: Record Breaking
- 1st Place: Team Competition
Professional Instructor Experience
- Current: Owner/Master, WUTA Taekwondo (Houston, TX)
- 2015 – 2023: Master, Tiger Kim’s World Class Taekwondo (North Carolina, USA)
- 2014: Master, Myung’s Taekwondo (Toronto, Canada)
- 2010 – 2014: Master (South Korea)
Master John Seock
True value of Tae Kwon Do as an education tool
How to introduce, prepare, connect and enhance value of martial arts each martial arts class through adding educational quality.
- Activity vs education. Why martial arts is so valuable in todays society
- Who are we as a martial arts educator? Teacher or a coach?
- Individualistic approach in teaching kids? why it is necessary and preparing class for each individual student.
- What is the true value of educational martial arts class that is infused with Child Psychology and martial arts value?
- Involving, educating and challenging the parents in return becoming irreplaceable part of students growth.
Additional Information
Master Caressa Shin
The Power of Events: How Special Events Build Culture, Community and Retention
- Why special events matter for culture, excitement, and retention
- How to build a year-round event calendar
- Simple systems to plan and run events smoothly
- High impact events that work for all schools
Additional Information
Mr. Vic Singh
Digital Marketing Strategies
- Instruction on how to setup Facebook Ads that consistently produce new student inquiries
- Optimize your Google Business Profile to generate calls, messages, and website clicks from local searches for your Martial Arts school
- Improve your Google / Apple Maps visibility with the right categories, services, photos, posts, and weekly activity
- What builds trust before parents or leads ever contact you. 5 things you must have on your website!
Additional Information
Master Mitchell Sousa
Branding in Martial Arts: The Top Level Approach
- Why branding is more than a logo— and why it matters
- How strong branding builds trust with parents and the community
- Creating consistency across events, social media, and visual identity
- Leveraging branding as a strategic tool for sustainable growth and credibility
Additional Information
Coach Tim Thackrey
Born to Lead, Built to Last
A practical longevity strategy TKD owners need to preserve their legacy
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How to avoid decades of wear and tear from long teaching days, stress, injuries, and years of serving others, before it becomes your new normal
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A 360 framework for pain-free, recoverable training and teaching that still holds your standard and inspires your next generation to impact your community
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How replacing the 20-step morning checklist with a personalized protocol raises leadership capacity, improves focus, strengthens culture, and supports long-term profit
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The must-know Functional Longevity benchmarks school owners need to live long and prosper
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How to leverage biomarkers, metrics, labs, and modern technology to protect your health, extend your career, and pass your school on in the way you intended
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Ensure your business exit plan includes the health, energy, and longevity to keep living a larger life and enjoy the fruits of your labor
Additional Information
The Agenda
Friday, June 5th
12:00-2:00pm
Packet Pickup
Packets will be available at the hotel desk if you arrive on Thursday
2:00-2:50pm
Keynote: How This Weekend Changes What’s Possible by Master Michael Mertens
3:00-4:30pm
Attendee Roundtable:Expand your network while sharing and gaining new ideas
- Classroom Instruction – Discussion of skills and drills and delivering greater benefits to your students
- Marketing – Learn the online and off line marketing methods that are working now for dojangs just like yours
- Staff Development – Discover how teams are built, motivated, and rewarded throughout the industry
4:45-6:00pm
Speaker Panel: – Q and A with experts on a focused topic
- The Summer Camp Playbook: How Top Schools Fill Earlier Every Year
- Breaking Through the Next Growth Ceiling (150 → 200 → 300+)
- Why Students Leave—and the Systems That Stop It
6:30pm
Buffet Dinner: Courtesy of Taekwondo Professionals
8:00pm
Evening Networking: Marriott hotel bar area
Saturday, June 6th
7:30-8:15am
Block Insurance Room: Morning Workout
Harry and Friends Room: Morning Meditation– Grandmaster Chris Berlow
8:15-9:00am
Breakfast Courtesy of Taekwondo Professionals
9:00-9:45am
Day 2 Keynote: Building Your Dojang from the Inside Out – Master Michael Mertens
10:00-11:00am
Dynamics Room: Culture, Teams & Systems That Scale – Master Milad Bahrami
Foxspin Room: Delivering High Value Taekwondo – Master John Seock
Block Insurance Room: Instructor Academy Part I – Providing Structure and Fun for Beginner Students
11:15-12:15pm
Dynamics Room: Top Level Branding – Master Mitchell Sousa
Foxspin Room: Become a Community Service Champion – Master Jeff DeWilde
Block Insurance Room: Instructor Academy Part II – Raising Expectations, Skills, and Drills for Intermediate Students
Harry and Friends Room: Stay Ahead of Dojang Risk- Mrs. Beth Block
12:30-1:30pm
Dynamics Room: Building a Million Dollar Per Year Dojang – Master Andrew Cunnane
Foxspin Room: The Power of Special Events – Master Caressa Shin
Block Insurance Room: Instructor Academy Part III – Teaching Attention to Detail, Pride, and Leadership in Advanced Students
1:30-3:00pm
Lunch and Visit Vendors: Group Photo – Please wear your convention shirt
3:00-4:00pm
Dynamics Room: Digital Marketing Strategies – Mr. Vic Singh
Foxspin Room: The Blueprint for Multi-Location Success: 4 Pillars of Growth – Master Hye Ri Park
Block Insurance Room: Instructor Academy Part IV – Creating Safe, Fun Adult Classes That Build Camaraderie and Retention
Attend all 4 sessions and receive a TKD Professionals Instructor Certificate!
Harry and Friends Room: Why Retention is MORE important than Enrollments. How to Lock the Back Door and create Generational Retention- Master Stan Lee
4:15-5:15pm
Closing Keynote: Connection, Correction & Celebration – Master Michael Mertens
Closing comments and Individual Photos
Event Schedule
Friday, June 5th
12:00-2:00pm
Packet Pickup
Packets will be available at the hotel desk if you arrive on Thursday
2:00-2:50pm
Keynote: How This Weekend Changes What’s Possible by Master Michael Mertens
3:00-4:30pm
Attendee Roundtable:Expand your network while sharing and gaining new ideas
- Classroom Instruction – Discussion of skills and drills and delivering greater benefits to your students
- Marketing – Learn the online and off line marketing methods that are working now for dojangs just like yours
- Staff Development – Discover how teams are built, motivated, and rewarded throughout the industry
4:45-6:00pm
Speaker Panel: – Q and A with experts on a focused topic
- The Summer Camp Playbook: How Top Schools Fill Earlier Every Year
- Breaking Through the Next Growth Ceiling (150 → 200 → 300+)
- Why Students Leave—and the Systems That Stop It
6:30pm
Buffet Dinner: Courtesy of Taekwondo Professionals
8:00pm
Evening Networking: Marriott hotel bar area
Saturday, June 6th
7:30-8:15am
Block Insurance Room: Morning Workout
Harry and Friends Room: Morning Meditation– Grandmaster Chris Berlow
8:15-9:00am
Breakfast Courtesy of Taekwondo Professionals
9:00-9:45am
Day 2 Keynote: Building Your Dojang from the Inside Out – Master Michael Mertens
10:00-11:00am
Dynamics Room: Culture, Teams & Systems That Scale – Master Milad Bahrami
Foxspin Room: Delivering High Value Taekwondo – Master John Seock
Block Insurance Room: Instructor Academy Part I – Providing Structure and Fun for Beginner Students
11:15-12:15pm
Dynamics Room: Top Level Branding – Master Mitchell Sousa
Foxspin Room: Become a Community Service Champion – Master Jeff DeWilde
Block Insurance Room: Instructor Academy Part II – Raising Expectations, Skills, and Drills for Intermediate Students
Harry and Friends Room: Stay Ahead of Dojang Risk- Mrs. Beth Block
12:30-1:30pm
Dynamics Room: Building a Million Dollar Per Year Dojang – Master Andrew Cunnane
Foxspin Room: The Power of Special Events – Master Caressa Shin
Block Insurance Room: Instructor Academy Part III – Teaching Attention to Detail, Pride, and Leadership in Advanced Students
1:30-3:00pm
Lunch and Visit Vendors: Group Photo – Please wear your convention shirt
3:00-4:00pm
Dynamics Room: Digital Marketing Strategies – Mr. Vic Singh
Foxspin Room: The Blueprint for Multi-Location Success: 4 Pillars of Growth – Master Hye Ri Park
Block Insurance Room: Instructor Academy Part IV – Creating Safe, Fun Adult Classes That Build Camaraderie and Retention
Attend all 4 sessions and receive a TKD Professionals Instructor Certificate!
Harry and Friends Room: Why Retention is MORE important than Enrollments. How to Lock the Back Door and create Generational Retention- Master Stan Lee
4:15-5:15pm
Closing Keynote: Connection, Correction & Celebration – Master Michael Mertens
Closing comments and Individual Photos
Host Hotel: The Buffalo Marriott Niagara
All conference sessions will be held at the Buffalo Marriott Niagara. The hotel is a short drive from the Buffalo Niagara Airport.
A discounted room rate of $159 per night for a King bed or $159 per night for 2 Queen beds. The discounted rate is available by using this link for rooms booked by May 8th, 2026.
Pricing
Standard
$567
$497 for each additional staff member
- Full Access to 2 Days of proven marketing, up to date sales methods, modern classroom management, and team building systems.
- The opportunity to meet and speak with some of the leading dojang operators in the country
- The chance to network with other positive, passionate, and dedicated instructors
- Buffet Dinner on Day 1 and Buffet Breakfast and Lunch on Day 2 included, courtesy of Taekwondo Professionals.
OUR ATTEND WITH CONFIDENCE GUARANTEE:
Attend the 2026 TKD Professionals Convention for 2 full days, and if you don’t agree that it was immediately valuable and useful for your school you can receive a full refund of your tuition.
Taekwondo Professionals National Convention
The largest and most highly attended event of the year for TKD school owners and staff. Join us and learn the most successful methods for marketing, teaching, special events and staff development. Seats are limited. Register today!
Testimonials
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