Sales Presentation Exam Step 1 of 15 6% Staff Member Name:* First Last Staff Email Address: Supervisor Email Address:*The individual named in this field will receive an e-mail with your responses Understanding Pricing and Membership LevelsHow can you develop and maintain confidence in what you charge for memberships in your school?*How is it possible that a more expensive school can also have more students than less expensive ones?*What are the family pricing options in your school? What are they designed to do?*What are the paid in full options in your school? Why might people take advantage of them?*Why is commitment important to learning Tae Kwon Do?*What commitment do you have to a student who enrolls on a long term membership?* Three Reasons to Enter the Presentation with ConfidenceExplain why the following three elements contribute to your selling with confidence:You are well prepared as a result of your initial meeting and the trial lesson.*You have gained credibility with the prospect.*You and your team fully intend to service what you sell.* Reviewing the stages of the Sales PresentationUse the following prompts to practice what you would say at each stage of the sales presentation.* Practice role play with a partner responding to you Ask the trial members what specifically they enjoyed about their experience Compliment the trial member on their progress and highlight the match between their needs and our service Review the class schedule and get a commitment to attend classes Review the Black Belt curriculum Review the membership options Mention the special events and equipment fees Always present the family membership option Ask for the sale Review the terms of the membership Present the new student folder and manual Reducing and Responding to ObjectionsWhy might even the most excited prospect have questions or objections?*What type of attitude and energy should you maintain when responding to an objection?*Fill in what you might say to clarify the prospects main concern:*Fill in what you might say to demonstrate that you understand the concern:*Fill in what you might say to present the prospect with additional information that can help them make a "new decision".*Fill in what you might say to get agreement on the new perspective:*Fill in what you might say to ask for the sale again.* Responding to Cost ObjectionList three questions you could use to learn more about a prospect?*What is the risk of becoming defensive when responding to a cost objection?*What is the downside of negotiating tuition?*Give an example of a confident, respectful response that explains why your tuition helps to provide a better outcome for your students.* Responding to Commitment ObjectionWhy is “It’s our policy” a poor way to respond to a commitment objection?*How is committing beneficial to a student?*What does the phrase “service what you sell” mean to you?* Philosophy behind UpgradesWhat is the philosophy behind the Black Belt program?*When and why would you ask a member to think about committing again?*What are the benefits of the Black Belt program from the teaching point of view?*How can you prepare in advance for a more successful upgrade presentation?* Upgrade PresentationExplain in your own words how Tae Kwon Do develop better listening and behavior.*Use the following prompts to practice what you would say at each step of the upgrade presentationRole Play* Partner Responding to You Compliment the parent on their child's progress so far Invite the parent to share their experience and what they think Tae Kwon Do has done or their child Thank the parent and connect their experience with future Acknowledge the parents previous concerns/doubts Explain the upgrade process After paperwork is completed thank the parent If they say “No” to the option to upgrade Keys to Increasing RenewalsExplain in your own words the three "T's" to renewals:Timing:*Teamwork:*Truth:* How to Handle Rejection Professionally and Learn From ItWhat is the best mindset that you should maintain even when you are unsuccessful in making a sale?*What might be some areas that you could have done differently in these cases?*What is meant by take acceptance personally?*What is meant by take rejection professionally?* Responding To Membership Cancellation RequestsWhat are some of the keys to preventing student drop out?*Explain how urgently and passionately you will treat a cancelation request.*What is it that you know and understand about the journey to Black Belt that you ned to explain to a student/parent that has doubts about continuing?*If a student/parent does cancel, how can you make certain that they leave the school on good terms?* How Does Tae Kwon Do Improve Fitness? (Adults)Explain in your own words how Tae Kwon Do improve an adult’s fitness.* How Does Tae Kwon Do Provide Family Time?Explain in your own words how Tae Kwon Do is a special and rewarding family activity.* How Does Tae Kwon Do Relieve Stress?Explain in your own words how Tae Kwon Do provides stress relief for adults.* Δ
